YOUTUBE: EFFECT MAKER
Effects and generative AI for YouTube Shorts.
- Brief
- A third-party effects platform
- Approach
- Effects, reusable templates and GenAI system instructions
- Delivery
- Platform templates and interactive experiences
Creative Technologist on Effect Maker, YouTube's third-party design platform for Shorts effects and face filters. Designs and builds effects and homepage templates, and consults with engineering on best practices informed by real-world VFX production experience.
Also writes the system instructions and preamble behind the platform's generative AI features, including image and video generation.
