Mitchell Craft

Mitchell Craft is a Creative Technologist on the Effects team at YouTube, where he designs and builds interactive effects for a platform of over a billion users. His practice spans real-time 3D, VFX, and creative code — from procedural pipeline tools to large-scale visual effects for global brands and artists.

Before YouTube, he co-founded INCworks Studio, leading virtual production for clients including Miu Miu, Moncler, and Elena Velez, and contributed VFX to music videos for Megan Thee Stallion and Bring Me The Horizon. He holds an MFA in Digital Art from Tulane University, where his thesis explored generative art-making at the intersection of real-time 3D and machine learning.