YOUTUBE: EFFECT MAKER
Effects, reusable templates & generative AI
MITCHELL CRAFT / CREATIVE TECHNOLOGIST / NYC
I build AI + 3D
production pipelines.
I’m a creative technologist at Google on YouTube’s Effects team. I combine Blender, real-time graphics, generative models and agentic coding to build visual tools and repeatable production workflows.
Selected work
Production systems, platforms & visual craft
MONCLER × SALEHE BEMBURY
CG environments for a global fashion campaign
HOMETOPIA
Artist tools, shaders & asset production pipelines
CECILE B. EVANS
AI-assisted character animation & real-time VFX
ELENA VELEZ
AI imagery, depth maps & Blender for NYFW
PROCEDURAL TOOLS & SYSTEMS
Blender geometry nodes & procedural animation
Current practice
AI, automation & creative toolsAgent workflows
Blender MCP automation, Claude Code workflows with validation and failure handling, daily AI reports, and AR effects tracking.
Generative systems
FLUX LoRA training on an RTX 3090, API-driven Seedance video, and co-founding Provenance: a multi-step model pipeline with a verification layer.
Interactive tools
A mobile-first 3D painting app in Three.js, alongside procedural Blender work and creative coding in p5.js and GLSL.
More work
Games, fashion, film & virtual production
VOID CLIMBER
Procedural level generation — FuturePerfect Studios
MIU MIU FALL/WINTER 2024
Directed by Cecile B Evans
YOOM × LA KINGS
Jumbotron animations — Crypto.com Arena
MEGAN THEE STALLION
Cobra — Studio: INCworks
BRING ME THE HORIZON
AmEN! — Directed by Weston Allen
MISC. PROJECTS
Ultraman Connection, 1000 Deaths, Pitstop